Indonesia maintains a robust product compliance framework that includes national standards (SNI), mandatory certifications, and sector-specific controls. The government enforces strict rules on consumer safety, labeling, telecom equipment, and import quality control.

Key Authorities:

• National Standardization Agency (BSN) – Develops Indonesian National Standards (SNI) and coordinates with international bodies (e.g., ISO, IEC).

• Ministry of Industry (MoI) – Implements mandatory SNI certification for regulated products and supervises product testing and manufacturing audits.

• National Agency of Drug and Food Control (BPOM) – Regulates food, pharmaceuticals, cosmetics, and supplements, including product registration, safety assessment, and market surveillance.

• Directorate General of Postal and Informatics Devices (DJID – Kominfo) – Formerly SDPPI, DJID now oversees type approval and local testing for all telecom, wireless, and RF equipment.

• Directorate General of Customs and Excise (Bea Cukai) – Controls import procedures, documentation, and restricted goods compliance.

Key Compliance Elements:

• SNI Certification: Mandatory for products in regulated sectors such as:

  • Electronics and household appliances

  • Toys

  • Textiles and footwear

  • Building materials

  • Certain food packagingProducts must undergo testing at SNI-accredited labs, factory audits, and receive a certificate before import or sale.

• BPOM Registration: Required for:

  • Processed food and beverages

  • Cosmetics and personal care products

  • Pharmaceuticals and over-the-counter drugs

  • Health supplements and vitaminsSubmission includes product composition, safety/toxicology data, labels, and manufacturing information.

• DJID Type Approval:

  • All telecom and radio frequency equipment (e.g., Wi-Fi, mobile phones, routers) must be approved by DJID (Kominfo).

  • Local testing in Indonesia is mandatory — no acceptance of foreign test reports.

  • Each approved device receives a Postel label and certificate before it can be imported or sold.

• Labeling Requirements: Products must be labeled in Bahasa Indonesia, including:

  • Product name

  • Manufacturer/importer name and address

  • Country of origin

  • Net contents/weight/volume

  • Usage instructions and warnings (if applicable)

  • Expiry or best-before date

  • Certification/registration numbers (SNI, BPOM, DJID)

• Import Regulations:

  • Importers must have an API (Import Identification Number)

  • Some products require pre-shipment inspection (PSI) or certificate of conformity (CoC)

  • Certain categories are subject to quota, licensing, or restricted entry