LIME rebrands as Flow in Cayman Island

Telecommunications company LIME has rebranded and launched as Flow in the Cayman Islands.

Flow chief executive officer Bill McCabe, left, with Phil Bentley, chief executive of Cable & Wireless Communications, as they celebrate the launch of the new Flow brand in Grand Cayman

With its rebranding, the company is promising a more responsive and enhanced customer service experience, a suite of new products and a raft of new jobs.

According to Bill McCabe, Flow’s chief executive officer, the retail brand received 350 job applications following its recruitment drive for field and support staff, and for service delivery and installation jobs. He said 35 people have been hired and more would be taken on.

The CEO said that as LIME had invested $30 million locally over the past two years improving its network and LTE mobile, Flow was now in the enviable position of being able to capitalize on new infrastructure and tools, which would act as a springboard for further increasing its market share.

Speaking about the venture at a media lunch on Thursday, Mr. McCabe said the company was planning big changes in “this hugely competitive market.” He said Flow had listened to its customers and that innovation, value for money and, most importantly, an enhanced customer service focus were planned.

He said Flow would be bringing its call centers back in-house, to provide a more responsive and locally attuned service.

Flow also plans to introduce a new TV product within the next few weeks. Its “Flow-to-go” service, accessible via the cloud, will allow customers to access programs, when, where and how they want, on a range of devices, Mr. McCabe said, and enable customers to record programs at any time.

Mr. McCabe said “Flow-to-go” would be a new product for Cayman and will be added alongside its newly launched Deezer music app and a free football streaming service, with exclusive rights to live radio streaming of Barclay’s Premiership games.

Several events are planned throughout Cayman this weekend as part of the launch, including new customer offers, prizes and promotions. On Saturday, a Flow cavalcade will drive from West Bay, East End, North Side and through Bodden Town, ending in George Town.

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